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2024 HCHB Transforming Home Health

How One Home-Based Care Provider Saved 12.5% on Intake

By Jack Silverstein| August 14, 2024

Care delivery is a mission-driven business, but it is also just that: a business. If the underlying business struggles, care delivery does too. That’s what makes Visiting Nurse Health System’s partnership with HCHB so important.

After bringing on HCHB’s Revenue Cycle and Authorization Services, VNHS — an Atlanta-based non-profit provider of home-based care services — agreed to partner with HCHB to outsource their intake process as well.

“The cost associated with outsourcing is expected to be even further offset as we continue to scale,” says Jacqueline Ralph-Blair, Chief Innovation Officer of VNHS. “Remember, we’re a moderate-sized organization, we want to be positioned for scale.”

In short, it’s important to ask: “How do we offset those administrative costs and pressures?”

VNHS worked with HCHB to centralize its intake process. The results have been dynamic. Here is a look at three powerful stats that show the ROI of combining outsourcing with new technology — as well as three tips for success.

12.5% cost savings within the first year of centralizing intake

Ralph-Blair wasn’t just looking to the next few quarters when she decided to outsource intake services. She was looking at the next three quarters of a century.

“For our 2024 strategic plan, we had to focus on how to be sustainable and have a sustainable foundation to be here for the next 75 years,” she says. VNHS has experienced all of the pressures facing the home-based care industry, from increased labor costs to staffing constraints to the high cost of turnover and its impact on care quality.

VNHS offsets those constraints by recruiting and retaining top talent while also embracing third-party services.

“This meant being extremely tactical in who we were choosing to be our external partners,” she says. “Homecare Homebase has been that invaluable partner with Visiting Nurse Health System. They really hear our pain points and create solutions to address our concerns in trailblazing ways. We consider the Homecare Homebase team an active ally.”

In the first year with their new ally, VNHS saw a savings of 12.5%.

HCHB handles VNHS’ non-admissions for consistency and standardizations, meaning they now have great trackability for those non-admits to better utilize data to examine other opportunities. Centralization gives the team the flexibility needed to be more innovative and more bullish with their risks, Ralph-Blair says.

“We’ve been open now to trying new things like HCHB Smart Scheduling, which really helps us avoid those missed visits and late-day scheduling problems for our clinicians,” she says. “We were able to launch that this year — with a really solid implementation in our intake department.”

By streamlining their intake process and using Smart Scheduling, VNHS has freed up their clinical managers, giving them more time to focus on their clinicians, which in turn helps clinicians do what they do best: deliver care.

87% of VNHS clinicians felt that they were supported

For home-based care providers, the mental health and emotional wellbeing of their caregivers plays a major factor in the organization’s ability to deliver care. A recent study from Weill Cornell Medicine researchers showed that home-based care aides struggle with stress and depressive symptoms due to their work, and that caring for patients who need services outside the agency’s plan of care added to that stress.

In short, at a time when burnout is driving staffing shortages, clinician satisfaction is a game-changer.

“After adopting Smart Scheduling, we were able to see some really favorable results: 87% of our clinicians felt that they were supported and that they had the tools needed for success in our post-implementation survey,” Ralph-Blair says.

8% decline in nursing turnover

VNHS is now seeing a decline in nursing turnover after establishing efficient intake processes and implementing HCHB Smart Scheduling. This is critical in home health care today; the 2024 Home Health Care News Home-Based Care Outlook Survey and Report showed a massive industry focus on staff consistency, as 53% of respondents said that recruitment and retention was their greatest staffing-related challenge entering 2024.

Providers like VNHS who control that challenge are seeing better care outcomes.

“We were able to develop a streamlined process where we work directly with the VNHS sales team as if we were part of their staff,” says Joyce Osborne, Director of Clinical Operations at HCHB. “We receive their referrals. If the referrals are complete, our goal is to get them processed and on to the HCHB Authorization services team — within an hour from the time that referral was received.”

Efficient intake and authorization processes mean referrals are processed and ready to be scheduled quicker and scheduling automation takes the pressure off schedulers and nurses.

3 tips for operator success in outsourcing

For operators getting started in their outsourcing journey, Ralph-Blair offers three tips for success.

Take a phased approach. “Know your organization,” she says. “Don’t bite off more than you can chew. We rolled it out in phases, and we did stop-checks to make sure that we were cementing those concepts before we moved forward.”

Communicate often. “There is no limit to communication,” she says. “We communicate often, whether structured or unstructured. Find that appropriate cadence.”

Treat your technology partner as part of your team. Like Osborne noted, HCHB works with VNHS as if they were part of their staff. It’s a feeling that is reciprocated.

“We absolutely treat each other as one company,” Ralph-Blair says. “Homecare Homebase, for us, is a part of our team, a part of our family, and there is extensive transparency—so much so that everyone across the board is vested. Who you outsource with is just as important as what service you choose to outsource. There is just so much tech enablement out there that requires due diligence. Equal due diligence should be vested in those external organizations as well. We’ve just really found a collaborative, true partner with Homecare Homebase.”

HCHB delivers powerful new tools and intuitive software that’s easy to learn and use. From scheduling, routing, patient notes and reporting to intake, approvals, billing, compliance and payment, we give you everything you need to boost productivity and profits while empowering exceptional patient care. To learn more, visit hchb.com.

Jack Silverstein

When not covering senior news, Jack Silverstein is a sports historian and staff writer for SB Nation’s Windy City Gridiron, making regular guest spots on WGN and 670-AM, The Score. His work has appeared in Chicago Tribune, RedEye Chicago, ChicagoNow, Chicago Daily Law Bulletin, Chicago Magazine, and others.

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Happy Nurses Week!
Celebrating this week the incredible dedication, compassion, and resilience of nurses here at Visiting Nurse | Hospice Atlanta and everywhere! 🌟🩺
Nurses are the backbone of healthcare, providing unwavering support and care to patients and their families. In 2025, we continue to recognize the vital role they play in our communities and their commitment to improving lives. Let`s take a moment to express our gratitude and appreciation for these healthcare heroes.

Join us in celebrating Nurses Week by sharing a story of a nurse who has inspired you or by simply saying “thank you” to a nurse who has made a difference in your life.

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Join us for our 3rd Annual Resilience Event on May 17th, 2025.

This FREE event is designed to support those on the grief journey.
Participants will have the opportunity to:
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As we continue to celebrate our volunteers during National Volunteer Appreciation Week & Month, enjoy this message from one of our longtime volunteers and supporters sharing on why folks volunteer!

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Go Hawks Beat the Heat Tonight!

Visiting Nurse | Hospice Atlanta celebrates the Hawks players, organization and Foundation for all they do to support our Atlanta community!
Here are some Visiting Nurse | Hospice Atlanta employees and their loved ones, cheering on the Hawks last weekend!
Good luck tonight taking on the Miami Heat!
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We’re proud to share our President and CEO, Dorothy Davis, joined other Georgia healthcare leaders this week in Washington DC, gathering April 9 for LeadingAge Lobby Day. 
The team meet with both Republican and Democratic representatives to ensure healthcare and choice remain an option for seniors. 
As Visiting Nurse began over 76 years ago, our mission is to improve the lives of those we serve, and we carried the voices of our patients and caregivers to the Georgia representatives. 
We honor this dedicated team of healthcare leaders (Ginny Helms, Deke Cateau, Chris Keysor, Karon Nixon) committed to work in connection directly with local and federal policymakers, to continue helping to drive meaningful change and create a more equitable healthcare system for all. Thank you to these strong leaders, for their unwavering dedication and for being a voice for those who need it most. 
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We’re proud to share our President and CEO, Dorothy Davis, joined other Georgia healthcare leaders this week in Washington DC, gathering April 9 for LeadingAge Lobby Day.
The team meet with both Republican and Democratic representatives to ensure healthcare and choice remain an option for seniors.
As Visiting Nurse began over 76 years ago, our mission is to improve the lives of those we serve, and we carried the voices of our patients and caregivers to the Georgia representatives.
We honor this dedicated team of healthcare leaders (Ginny Helms, Deke Cateau, Chris Keysor, Karon Nixon) committed to work in connection directly with local and federal policymakers, to continue helping to drive meaningful change and create a more equitable healthcare system for all. Thank you to these strong leaders, for their unwavering dedication and for being a voice for those who need it most.
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Visiting Nurse Health System is proud to announce that Jacqueline Ralph-Blair was recognized by Modern Healthcare as one of the Leading Women for 2025. This prestigious recognition program acknowledges and honors women executives from all sectors of the healthcare industry for their contributions to care delivery improvement, health equity, policy and gender equity in healthcare leadership. Congratulations Jacqueline!

Please join us in congratulation Jacqueline and enjoy the full press release on our website www.vnhs.org

Visiting Nurse Health System is proud to announce that Jacqueline Ralph-Blair was recognized by Modern Healthcare as one of the Leading Women for 2025. This prestigious recognition program acknowledges and honors women executives from all sectors of the healthcare industry for their contributions to care delivery improvement, health equity, policy and gender equity in healthcare leadership. Congratulations Jacqueline!

Please join us in congratulation Jacqueline and enjoy the full press release on our website www.vnhs.org
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